FOR IMMEDIATE RELEASE:
Criterion Networks releases innovative web-based technology for campaign management
San Luis Obispo, CA August 7, 2003 In response to the sluggish economy, Criterion Networks developed CMS, an extraordinary campaign management system that will be released on September 1st. The system is aimed at streamlining the marketing process and effectively gauging campaign response.
The web-based technology, which Criterion Networks spent the last year perfecting, is a robust application created to fit the needs of advertising firms, financial institutions, list providers and mail houses alike.
When dollars are tight, cost control becomes imperative for a business to sustain its economic vitality, said Chris Miller, President of Criterion Networks.
CMS offers superior functionality than its competing systems because of the innovative way it tracks the status of each lead, Miller continued. With CMS, a salesman or call center can enter and track each leads status, number of contacts and interactions, credit worthiness, purchasing probability and other vital parameters relating to potential customers through a single screen.
Fail-safe thresholds can be implemented to send an alert, reign in, or stop campaigns if overall response or lead quality drops below a specified level.
Theres no way to gauge the effectiveness of your marketing campaigns without accurately measuring the quantity and quality of response. Our systems perpetual and real-time analysis removes the usual time lag between problem discovery and resolution said Miller.
CMS allows businesses to design and preview direct-mail fliers online or initiate other types of advertising campaigns including television, radio and print media.
The software will often pay for itself in its first usage by maximizing the return on campaigns immediately, Miller said.
The sophisticated user management system allows businesses to set access privileges for each user so that the salesmen and account managers across an enterprise can access custom lead reports. Lead reports can also be faxed to any location on a schedule or on demand.
With our software, you are alerted to problems sooner and then guided through the steps necessary to reverse the problems before they grow; potentially saving your company thousands, Miller said.
CMS allows businesses to develop and implement marketing campaigns from start to finish. Advertising firms or financial institutions that may mail over one million pieces per month can now maximize their returns by handling each lead with precision care while simultaneously analyzing aggregate data to understand trends in response and customer behavior.
Businesses can design and upload templates or potential fliers ahead of time, preview them online, and then digitally transmit print-ready documents and campaign orders to a print/mail house.
Pending or new campaign documents, including previews of direct-mail pieces and invoices, can be sent to any number of parties for approval before the campaign goes live.
No campaign management software currently available can offer that solution to their clients, Miller said.
The value of this application is that it allows businesses to increase the return on their marketing campaigns without depleting human resources, Miller said. In todays business environment, maximizing efficiency is the only way for a business to remain competitive.
For more information about Criterion Networks, how it is setting a new standard for web application development, and how it can redefine the way you do business, visit the corporate site at http://www.criterion.net or call them at 1-877-CRITERION.
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