(cs)²is a robust marketing campaign management application geared toward the needs of marketing firms, list providers, mail houses, financial institutions, and credit bureaus alike. With (cs)² model you can design and preview direct-mail flyers online, initiate banner-advertising campaigns, or enter general media campaigns (television, radio, print/media) and then track and manage every lead generated.

Real-time access to sales and detailed response reports is at your fingertips and can be scheduled for regular delivery to your e-mail box or fax machine enabling you to make accurate spending decisions at the margin. Fail-safe thresholds can be implemented to send an alert, reign in, or stop campaigns if response drops below a certain level. Fully integrated faxing/e-mail capabilities allow for the transmission of lead reports that can be sent to any location or sales associate. Pending or new campaign documents (including previews of direct-mail pieces and invoices) can be sent to any party for their approval before the campaign "Goes Live".

Please contact Criterion Networks to speak with a representative about this product.